Blog · CitePath

GEO and AI visibility

For brand teams: how AI picks sources, how to measure being cited, and GEO work you can check every week.

What GEO is: from search rank to being cited by AI

5 min read

Generative engine optimization is not about rank. It is about whether the answer names you, and how.

2026-08-01

How AI picks sources

6 min read

Models want extractable, checkable facts. Homepage slogans do not help. Question pages and comparisons do.

2026-08-08

How to measure AI visibility

6 min read

Freeze the prompts and engines, then count mentions and citations. “It feels like we get mentioned more” is not a metric.

2026-08-15